The Third Annual Old Town Festival of Speed & Style, presented by Burke & Herbert Bank, held on Sunday, May 22, 2022, set records in the numbers of spectators attending, the numbers of vehicles on display, and in the numbers of dollars that we were able to give to our two charities of choice!
It was also considered one of the largest events in Old Town – again! In just three short years, we have become one of the biggest, most popular, and most impactful happenings in Old Town!
This year, we: • Presented 107 fast, exotic, elegant, world-class automobiles • Drew an estimated 15,000 spectators to the lower King Street area • Placed 25 named sponsors and strategically integrated their canopies into the Festival area • Hosted over 300 participants at the memorable High-Octane Ball held the night before • Increased lower Old Town business and restaurant foot traffic by double for the day • Donated $30,000 to our two charities, ALIVE! and the Campagna Center
On top of that, we generated widespread print, broadcast and online media coverage that helped spread the word about the Festival, our sponsors, the city, and our commitment to the community. Net assessment: All media elements were effectively utilized assuring extensive reach and overage across the metro D.C. area as well as within the Alexandria community.
Media outlets including the following provided coverage of the event and ancillary activities: • VIPAlexandria Magazine • Alexandria Times • Alexandria Living • NBC Washington • Virginia Living Magazine • Old Town Crier • Washingtonian Magazine • Alexandria Living Newsletter • Good Morning Washington • WUSA9 • WJLA • Alexandria Gazette • Patch • The List Are You On It • WTOP News • ALX Now • Auto Evolution • Classic Motorsports Magazine
This translates into overall reach numbers into the millions. • The combined print media coverage is estimated to be more than 1 million readers • The combined online page views reach is an even larger number • The Washingtonian alone posts over 3.25 million monthly page views • The combined numbers of followers on Facebook, Twitter and Instagram represent an even larger potential audience o WJLA online reaches over one million followers • Word-of mouth, official posters, car club newsletters, and other events also contributed to generating interest, participation and fun in the event
The Old Town Festival of Speed & Style’s Website produced substantial results: • From the period May 2021 to May 2022: o Home page hits: 60,627 (compared to 29,618 from last year) o Unique hits: 37,559 (compared to 14,656 from last year) *Unique hits are first time visitors
Visit Alexandria publicized the Old Town Festival of Speed & Style through dedicated promotions as well as by featuring the Festival as part of its spring seasonal marketing campaign. The Old Town Festival of Speed & Style Facebook/Instagram Ad Campaign generated: • The 2022 campaign generated 1.3 million impressions and generated over 34,000 link clicks to FestivalSpeedStyleAlex.com • They expanded the ad radius to include both the DC region and overnight drive markets. • 4,000 page views • An average of 2.5 minutes spent on listing, indicating strong interest in the event and in Alexandria • Multiple organic social media posts across Facebook, Instagram, and Twitter • The Spring “Things to Do in May 2022” e-newsletter, distributed across the metro D.C. area, that included the Festival, garnered 18,600 opens
The Organizing Committee for the Old Town Festival of Speed & Style is now preparing for next year’s event – the Fourth Annual Festival, set and approved for Sunday, May 21, 2023. For that, we are planning on adding some new features to deepen the richness, uniqueness, and cache of the event, and anticipate bringing more fun and attention to Alexandria while raising more funds for our selected charities.
Sponsorship Levels
High Octane Ball Sponsor – $10,000 (Limit: Six High Octane Ball Sponsorships)
Elite Sponsor Level. Includes significant visibility in media and event activities
Presentation of special trophy named in honor of the High Octane Ball Sponsorship
Name and logo prominently listed on the Website and in the social media leading to the event
Special 3-minute video ad posted on Website
½ -page ad in the virtual Official Program and listing in the virtual Event Guide
Numerous mentions during the event by the event emcee via the PA system
Substantial potential for local coverage in local print and broadcast media and word of mouth
Full use of event logo, materials, photos in corporate marketing activities
Premier positioning of 10x10 sponsor canopy for crowd engagement
10 Invitations to the High Octane Ball on Saturday, May 20
The opportunity to be a major part of an incredibly special event for the community!
Platinum – $5,000 (Limit: 10 Platinum Sponsors)
Lead Sponsor Level. Includes impactful visibility in media and event activities
Name and logo listed on the Website and in the social media
Special 2-minute video ad posted on Website
¼ -page ad in the virtual Official Program and listing in the virtual Event Guide
Many mentions during the event by the event emcee via the PA system
High potential for local coverage in local print and broadcast media and word of mouth
Full use of event logo, materials, photos in corporate marketing activities
Primary positioning of 10x10 sponsor canopy for crowd engagement
4 Invitations to the High Octane Ball on Saturday, May 20
Gold – $2,500
Preferred Sponsor Level. Includes notable visibility in media and event activities
Name and logo listed on the Website and in the social media
Special 1-minute video ad posted on Website
1/8 -page ad in the virtual Official Program and listing in the virtual Event Guide
Occasional mentions during the event by the event emcee via the PA system
Good potential for local coverage in local print and broadcast media
Full use of event logo, materials, photos in corporate marketing activities
Central positioning of 10x10 sponsor canopy for crowd engagement
2 Invitations to the High Octane Ball on Saturday, May 20
Silver – $1,000
Select Sponsor Level. Includes notable visibility in media and event activities
Name and logo listed on the Website and in the social media
Listing in the virtual Event Guide and the virtual Official Program
Sporadic mentions during the event by the event emcee via the PA system
Potential for local coverage in local print and broadcast media
Full use of event logo, materials, photos in corporate marketing activities
Position on a 10x10ft sponsor canopy for crowd engagement
Bronze – $500
Essential Sponsor Level. Includes some visibility in media and event activities
Name and logo listed on the Website and in the social media
Logo placed in the virtual and printed Event Guide
Possible mentions during the event by the event emcee via the PA system
Potential for local coverage in local print and broadcast media
Full use of event logo, materials, photos in corporate marketing activities
Patron's List – Any Contribution Up to $500
For those who want to be involved, contribute and benefit the cause.
Name listed on the Website and in the social media
Name listed in the Event Guide and the Official Program
