Sponsor The Old Town Festival of Speed & Style

You are invited to participate as a sponsor of the Second Annual Old Town Festival of Speed & Style in Alexandria, VA, on June 7, 2020. This unique, single-day event celebrates the heart and spirit of the community, and generates broad visibility and record levels of participation for all involved.
Your sponsorship will help ensure the success of the Second Annual event, with all net proceeds benefiting our charity partners, ALIVE! and USO Metro Washington – Baltimore. Only a select few other organizations have the opportunity to be involved in a local activity with this impact in the community.

The Benefits of Sponsorship (dependent upon sponsor level):

• Inclusion in the event Website and all social media and marketing activities
• Inclusion in the Event Guide (10,000 ea.) and the Official Program (500 ea.)
• Visibility through the media – print, broadcast, live TV, online, social
• Inclusion in marketing materials, posters, online, as well as highlights and active promotion during the event via the emcee and during presentations
• Opportunity to leverage the event with a vendor booth to interact directly with the public and distribute information and promotional materials
• Help bring widespread attention to the City of Alexandria, deliver massive foot traffic for the local businesses, and benefit ALIVE! and the USO of Metro  Washington – Baltimore
• Involvement in something new, innovative, refreshingly different and special, with the potential for international visibility
• Opportunity to independently market event sponsorship/participation in your own marketing activities

Sponsorship Levels

Title Sponsor – Burke & Herbert Bank

• Top/Principal Sponsor Level. Includes foremost visibility in all media and event activities
• Name and logo prominently placed in all promotional materials, in all online activities, on the Website and in the social media for six months leading to the event and beyond
• Full and exclusive position on the back cover of the Event Guide (10,000 ea.), and the Official Program (500 ea.), and on the event poster
• Multiple mentions during the event by the event emcee via the PA system, to include highlights during the fashion demonstration
• Name and logo on three street banners – pending city approvals
• Significant potential for local coverage in local print and broadcast media and word of mouth
• Potential national visibility via coverage in automotive, enthusiast, travel and lifestyle publications
• Full use of event logo, materials, photos in corporate marketing activities
• Optimum positioning of vendor tent for crowd engagement during the event
• Invitations (12+ ea.) to the Speed & Style Soiree Social Event, Saturday, June 6
• The opportunity to be a highly visible, significant participant and core contributor to something incredibly special for the community!

Presenting – $10,000

• Elite Sponsor Level. Includes significant visibility in media and event activities
• Name and logo prominently listed on the Website and in the social media leading to the event
• Exclusive position on the inside back cover of the Event Guide (10,000 ea.), and the Official Program (500 ea.)
• Numerous mentions during the event by the event emcee via the PA system
• Substantial potential for local coverage in local print and broadcast media and word of mouth
• Full use of event logo, materials, photos in corporate marketing activities
• Premier positioning of vendor tent for crowd engagement during the event
• Invitations (8 ea.) to the Speed & Style Soiree Social Event, Saturday, June 6
• The opportunity to be a major part of an incredibly special event for the community!

Platinum – $5,000

• Lead Sponsor Level. Includes impactful visibility in media and event activities
• Name and logo listed on the Website and in the social media
• Full page ad inside of the Event Guide and the Official Program
• Many mentions during the event by the event emcee via the PA system
• High potential for local coverage in local print and broadcast media and word of mouth
• Full use of event logo, materials, photos in corporate marketing activities
• Primary positioning of vendor tent for crowd engagement during the event
• Invitations (4 ea.) to the Speed & Style Soiree Social Event, Saturday, June 6

​Gold – $2,500

• Preferred Sponsor Level. Includes notable visibility in media and event activities
• Name and logo listed on the Website and in the social media
• Half page ad inside of the Event Guide and the Official Program
• Occasional mentions during the event by the event emcee via the PA system
• Good potential for local coverage in local print and broadcast media
• Full use of event logo, materials, photos in corporate marketing activities
• Central positioning of vendor tent for crowd engagement during the event
• Invitations (2 ea.) to the Speed & Style Soiree Social Event, Saturday, June 6

Silver – $1,000

• Select Sponsor Level. Includes notable visibility in media and event activities
• Name and logo listed on the Website and in the social media
• Quarter page ad inside of the Event Guide and the Official Program
• Sporadic mentions during the event by the event emcee via the PA system
• Potential for local coverage in local print and broadcast media
• Full use of event logo, materials, photos in corporate marketing activities
• Primary positioning of vendor tent for crowd engagement during the event
• Invitation to the Speed & Style Soiree Social Event, Saturday, June 6

​Bronze – $500

• Essential Sponsor Level. Includes some visibility in media and event activities
• Name and logo listed on the Website and in the social media
• Eighth page ad inside of the Event Guide and the Official Program
• Possible mentions during the event by the event emcee via the PA system
• Potential for local coverage in local print and broadcast media
• Full use of event logo, materials, photos in corporate marketing activities
• Placement of vendor tent for crowd engagement during the event
• Invitation to the Speed & Style Soiree Social Event, Saturday, June 6

Patron's List – Up to $500

• For those who want to be involved, contribute and benefit the cause. 
• Name listed on the Website and in the social media
• Name listed in the Event Guide and the Official Program
• Possible vendor tent – at the discretion of the Organizing Committee
• Invitation to the Speed & Style Soiree Social Event, Saturday, June 6

Printable Sponsorship Forms

Download Sponsor Form

Download OTFSS Fact Sheet